One thing I can't stress enough, is it is time to empower ourselves as actors. Which is why buying labels of industry contacts makes me a bit crazy. To empower ourselves, we need to take control of our marketing, create our own targeted specific list of industry folks, and have a plan to follow up and be consistent with all our industry correspondence. So why spend the money on printed labels each and every time you need to send your correspondence, when most of the labels you won't even use?
Use the Ross Reports, the NY Agent Book, Henderson labels or our Savvy Downloadable lists and create your targeted list of contacts and keep them in a database on your computer and print your own labels. Stay on top of your business, of course, but take control of it yourself and don't waste money over and over again on what you don't need.
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